Make Sure You Know Your Athlete’s Brand (OPD: 08/23/13)

When Sheryl Swoopes began her WNBA career, the NBA and WNBA marketed her as a crossover star along with Lisa

Forced To Speak (OPD: 11/25/14)

Last week, Marshawn Lynch was fined $100,000 for not making himself available to the media after the Seattle Seahawks-Kansas City

An Athlete And A Protestor (OPD: 12/5/14)

It is a slippery slope when one is an athlete and feels the need to express one’s disgust with the