- To play championship baseball with players whose performance on and off the field reflect the character of the Cubs organization and the City of Chicago.
- To preserve the beauty, charm and traditions of Wrigley Field, while enhancing the fan experience and keeping the ballpark competitive.
- To be a creative and responsive business partner for our sponsors, affiliates and media partners.
- To market the ball club to our worldwide fan base and reflect through our organizational hiring, the diverse nature of our business and fans.
- To work with our neighbors to keep Wrigleyville an extraordinary and friendly place to conduct business and live.
- To be active participants in and contribute positively to the City of Chicago and those in our community.
#TBT: A Step In The Right Direction
A Chicago Cubs’ fan flashed a hate sign behind Doug Glanville, an African American reporter for NBC Sports Chicago, during the Cubs game against the Miami Marlins. Glanville is a former Chicago Cub player. In response, the Chicago Cubs banned the fan for life. That’s right, the man who flashed the white power sign is banned for the rest of his natural life.
Source: WGN News
Kudos to the Chicago Cubs who had the bravery to take a stand and do what is right. When many major league teams and leagues shrug off taking action or waver on the “thin line” between increasing revenue and staying true to their values, the Cubs took the high road and followed their values: