Category: Opinion

#TBT: Make Sure You Know Your Athlete’s Brand

When Sheryl Swoopes began her WNBA career, the NBA and WNBA marketed her as a crossover star along with Lisa Leslie and Rebecca Lobo. Many compared her to Michael Jordan with her flamboyant style, good looks and great smile. It was an opportunity that Nike, Madison Avenue and the WNBA took full advantage. She was… Continue reading #TBT: Make Sure You Know Your Athlete’s Brand

#TBT: Asset Management

  View this post on Instagram   A post shared by Jay Williams (@realjaywilliams) When one speaks of asset management, most people think of investments, stocks, houses, boats, and so forth. But assets include more than just things and money. An asset is any useful or valuable thing, person, or quality. Assets include one’s health,… Continue reading #TBT: Asset Management