Source: ABC News
Category: Uncategorized
Golden Age For Women In Sports (OPD: 05/23/16)
The year of 2015 has ushered in what I, and I suspect many others also, would hope is the golden age for women in sports. It has been several years since ladies like Jeannie Bussey and Christina Lurie have smashed the glass ceiling in the front offices of the sports teams and leagues. Leslie Visser,… Continue reading Golden Age For Women In Sports (OPD: 05/23/16)
Make Sure You Know Your Athlete’s Brand (OPD: 08/23/13)
When Sheryl Swoopes began her WNBA career, the NBA and WNBA marketed her as a crossover star along with Lisa Leslie and Rebecca Lobo. Many compared her to Michael Jordan with her flamboyant style, good looks and great smile. It was an opportunity that Nike, Madison Avenue and the WNBA took full advantage. She was… Continue reading Make Sure You Know Your Athlete’s Brand (OPD: 08/23/13)