When Sheryl Swoopes began her WNBA career, the NBA and WNBA marketed her as a crossover star along with Lisa Leslie and Rebecca Lobo. Many compared her to Michael Jordan with her flamboyant style, good looks and great smile. It was an opportunity that Nike, Madison Avenue and the WNBA took full advantage. She was… Continue reading #TBT: Make Sure You Know Your Athlete’s Brand
Tag: brand
#TBT: Conflicted Heart
*With everything that is going on in the NHL, professional soccer, collegiate sports, bullish coaches, corrupt administrations of certain teams, and the denial by many, I felt the need to repost this article once again. The sentiment I tried to express is the same and my hope still is it will reach those struggling to… Continue reading #TBT: Conflicted Heart
#TBT: Beginner’s Tips: Branding Yourself As An Athlete
Source: Attorney Hamilton Rucker Branding yourself as an athlete is essential to one’s long term success. It is a matter of knowing how you want to be perceived in the eyes of potential sponsors, those who one wants to endorse, one’s team and the fans. Branding consists of successfully handling the media, social media and… Continue reading #TBT: Beginner’s Tips: Branding Yourself As An Athlete