Is This The Answer To Racism In Football?

In 2014, a group called Kick It Out interview soccer players in Europe regarding racism and homophobia surrounding non-hetereosexual and minority athletes. Half of these players provided information of seeing abusive situations regarding these issues while playing with quarter of those actually being the victims of such abuse from fans. During the year 2014 in… Continue reading Is This The Answer To Racism In Football?

#TBT: Social Media, The Media & The Team Spokesperson

It is so important not to make a wrong move on social media or traditional media. The repercussions of a serious mistake on social and traditional media can seriously damage the brand of a team spokesperson whether that spokesperson is a team or league executive or an athlete. So, is it beneficial for a team… Continue reading #TBT: Social Media, The Media & The Team Spokesperson

#TBT: Beginner’s Tips: Branding Yourself As An Athlete

Source: Attorney Hamilton Rucker Branding yourself as an athlete is essential to one’s long term success. It is a matter of knowing how you want to be perceived in the eyes of potential sponsors, those who one wants to endorse, one’s team and the fans. Branding consists of successfully handling the media, social media and… Continue reading #TBT: Beginner’s Tips: Branding Yourself As An Athlete