Okay, rookie, you made the team. You may feel like you struck it rich. In a sense, you have but you need to tamper the need to spend so forget the bling. Does bling project an air of financial stability? Yeah, maybe but it’s more important to have a solid financial basis. So, skip the… Continue reading Forget The Bling (OPD: 05/02/16)
Make Sure You Know Your Athlete’s Brand (OPD: 08/23/13)
When Sheryl Swoopes began her WNBA career, the NBA and WNBA marketed her as a crossover star along with Lisa Leslie and Rebecca Lobo. Many compared her to Michael Jordan with her flamboyant style, good looks and great smile. It was an opportunity that Nike, Madison Avenue and the WNBA took full advantage. She was… Continue reading Make Sure You Know Your Athlete’s Brand (OPD: 08/23/13)
Forced To Speak (OPD: 11/25/14)
Last week, Marshawn Lynch was fined $100,000 for not making himself available to the media after the Seattle Seahawks-Kansas City Chiefs game. The $100,000 was actually the combination of two separate $50,000 fines; one that was imposed in 2013 for not meeting with the media and a new one for his current violation. According to… Continue reading Forced To Speak (OPD: 11/25/14)