Tag: WNBA

If She Was A Boy (A Call To Action) . . . .

“Hats off, hats off to those guys. I think it starts with those guys. They’re our leaders of our league, and um, they set the tone last night. Now it’s time for guys like us to fall in line to figure out what we can do to help our communities. . . .”~Rajon Rondo, guard… Continue reading If She Was A Boy (A Call To Action) . . . .

Make Sure You Know Your Athlete’s Brand (OPD: 08/23/13)

When Sheryl Swoopes began her WNBA career, the NBA and WNBA marketed her as a crossover star along with Lisa Leslie and Rebecca Lobo. Many compared her to Michael Jordan with her flamboyant style, good looks and great smile. It was an opportunity that Nike, Madison Avenue and the WNBA took full advantage. She was… Continue reading Make Sure You Know Your Athlete’s Brand (OPD: 08/23/13)