Social Media, The Media & The Team Spokesperson

The media can either become an ally or an enemy for a team spokesperson, so that person wants to be careful how he treats the media. . . . Both traditional and social media used properly is a means to help improve not just the athlete, team, or league’s future but the future of world too. And that’s much better than having to go see the Spin Doctor.

#TBT: Reclaiming One’s Focus

As an athlete, focus is a crucial piece in one’s arsenal. It allows the athlete to tune out outside problems, comments and pain. Focus clearly paves the journey an athlete must take to meet his objective on the ice. For most players keeping focused is an issue. Life’s issues and pressures can misguide them into… Continue reading #TBT: Reclaiming One’s Focus